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GORE

Black Mysfit cloud symbol with celestial detailing on a white background

02 - the concept
FROM THE END, A BEGINNING.
Drawing from the founder’s love of vintage Hollywood, GORE reinterpreted the typography of classic end titles to create the MYSFIT mark.

03 - the mark

Repeating Mysfit symbol pattern in purple and white on a dark background

04 - the visual world

GORE RUNNER STOCK IMAGE SPORTS FITNESS MYSFIT
Dark purple Mysfit brand graphic featuring the white wordmark
Grey Mysfit brand graphic featuring cropped white logo typography
Black-and-white fitness campaign image designed for the Mysfit Instagram identity

05 - the identity system

06 - the result

Dark purple Mysfit brand graphic featuring the white wordmark

GORE expanded the identity into a flexible suite of assets, including a custom display alphabet derived from the wordmark, a curated stock image library and a supporting typographic system for use across physical and digital applications.

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